China market

^{Photo:www.wikipedia.com}

The Beijing Cigarette company Zhongnanhai Lights has invented a new marketing strategy for cigarettes in the campaign "smoke for the poor people".  “For every pack of Zhongnanhai cigarettes you consume, you are making a contribution to Project Hope.” Project Hope is a national philanthropic organization dedicated to providing education to underprivileged children.

The question is if the people behind Zhongnanhai brand cigarettes, will donate a portion of the profits to the foundation or if they just will hand out a few free cartons to the poor kids. Zhongnanhai is a brand of cigarettes in China; it is considered highly popular and holds a large market share. The name Zhongnanhai is also that of a central government complex in Beijing. 

^{Source: www.shanghaiist.com, www.wikipedia.com}