McDonald's Viking ad in China: Eat beef become a viking
Photo:http://blogs.msdn.com
The reputation of the tough Nordic vikings is known in China. In the Chinese ad from McDonald's that says "Beef makes you strong" the famous basketball player Yao Ming eats hamburger and turns into a Viking...or is it a devil?
Cigarettes for the unprivileged children in China
Photo:www.wikipedia.com
The Beijing Cigarette company Zhongnanhai Lights has invented a new marketing strategy for cigarettes in the campaign "smoke for the poor people". “For every pack of Zhongnanhai cigarettes you consume, you are making a contribution to Project Hope.” Project Hope is a national philanthropic organization dedicated to providing education to underprivileged children.
The question is if the people behind Zhongnanhai brand cigarettes, will donate a portion of the profits to the foundation or if they just will hand out a few free cartons to the poor kids. Zhongnanhai is a brand of cigarettes in China; it is considered highly popular and holds a large market share. The name Zhongnanhai is also that of a central government complex in Beijing.
Source: www.shanghaiist.com, www.wikipedia.com
To grow sales Gilette teaches young Chinese the art of shaving
P&G is conducting a pilot program for Gillette to teach Chinese students the art of shaving after drawing them in with job-hunting tips, in the first major effort in China for the brand since P&G took over Gillette last year.