China market

^{Photo:Weiweimusic.com}

Wei Wei is one of Chinas most popular pop singers ( and one of the most well paid ) After a career in China spanning twenty years Wei Wei is said to be the country's greatest singer in modern times. According to estimates her music has been distributed through more than 200 million units in China , which makes her one of the greatest selling single artists in the world. She sings in Mandarin and English and she is one of the most requested artists for big events, she is also requested as an ambassador for China at international events.

In September 2006 Wei Wei's song "I want to fly" (the mandarin version of "Where we are") was appointed Official Song for the 2008 Olympic Sailing City of Qingdao. This year Wei Wei celebrates 20 years on stage. The anniversary is highlighted by the production of new recordings of her 20 greatest hits. The recordings are being produced (home) in Stockholm, London and Los Angeles.

Since 1999 the superstar has been living in Sweden. Wei Wei is filming the music video for the new recording of her song "It's all different" in Stockholm. Climbing the world's largest spherical building - The Globe (Globen in Swedish) Wei Wei is the world's first Chinese citizen climbing up to the Globe, she is also the worlds first artist performing on top of it (Madonna, Bruce Springsteen, U2, Metallica, Tina Turner also made it to the Globe, but only to the floor downstair...)

Wei Wei in Business
Stockholm Business Region and Stockholm Visitors Board have chosen Wei Wei as their spokesperson for the Asian market. In Sweden WeiWei is relatively unknown… Establishing a Chinese artist both on the domestic and international markets requires patience, insight, and external skill in order to get necessary knowledge Catarina Lilliehöök, Peder Bonnier, Joen Bonnier and Peter Rosta (Former Chief for the Swedish Trade Council in China) are handpicked for the Wei Wei International Management advisory board. The Wei Wei International Management AB was established in the spring of 2004 and is responsible for all activity outside of China in close cooperation with Management East in China. One of the Wei Wei International Management main ideas is that Wei Wei should serve as a link between the commercial interests in the West and the market in China and Create opportunities for business interest in the West who want to establish themselves in China, strengthen their establishment or brand in China by using the values of Wei Wei's higly respected name and good reputation.

^{Sources: wikipedia.org, realtid.se, weiweimusic.com, weiweiint.com}

P&G is conducting a pilot program for Gillette to teach Chinese students the art of shaving after drawing them in with job-hunting tips, in the first major effort in China for the brand since P&G took over Gillette last year.