China market

             ^{Photo:www.rrec.co.uk}
Top 10 - The millionaires favourite brands

1. BMW
2. Louis Vuitton
3. Mercedes-Benz
4. Rolex
5. Giorgio Armani
6. Ferrari
7. Rolls-Royce
8. Bentley
9. Cartier
10. Vacheron Constantin

When wanting to arrive in style, China's millionaires prefer Rolls Royce, but if they are driving themselves it is the Bentley that will enjoy a day out of the garage. That's according to the Hurun Report's 2006 Best of The Best awards, a survey of brands preferred by the Chinese mainland's growing army of US dollar millionaires.

Beijing's rich favoured the US as a travel destination, while Shanghai's elite opted for Europe and France. Overall, however, it was Australia that came out on top. Elsewhere, the awards were dominated by European brands with Bentley, Rolls-Royce, Mercedes Benz, BMW, Porsche and Ferrari.

In the Watches, Jewellery and Fashion section Vacheron Constantin, Cartier, Rolex, Montblanc and Giorgio Armani swept the board, while Hennessy, Chivas Regal and Dom Perignon claimed prizes for Best Cognac, Whisky and Champagne.

Best Chinese Liquor went to Wuliangye, and other Chinese brands also cropped up: Air China took the gong for Best Domestic Airline, the Chang'an Club was named Best Private Club, Tsinghua University carried off the Best Executive MBA Course and China Merchant's Bank received awards in the Best Personal Financial Services for RMB.


^{Source: hurun.net}